"COFFEE MILK & COFFEE EVANGELLION Can 250g" A.K.A. "EVA-can"'s new version has a come out on the 18th.
"EVA-can" is a canned coffee by UCC for the promotion for "Rebuild of Evangelion". The can has characters designed on them with a ticket to win a special figure. It started in 1997, when the TV animation became a big hit, as so as the coffee.
This 2009 version is for the theatrical feature,"Evangelion: 2.0 You Can (Not) Advance" that will start June 27th. The 6 designs are, Rei Ayanmi with Unit00, Shinji Ikari with Unit01, Asuka Langley Shikinami with Unit02, Mari Illustrious Makinami with Unit05, Kaworu Nagisa with the Moon Giant and Petit Eva with Evan-cho. All designs were drawn by Hidenori Matsubara, the art director of "Rebuild of Evangelion" and Ryusuke Hamamoto,the character designer of "Petit Eva".
There was a precedented sale at Akihabara at May 16th and 17th preceding the sale from the 18th at AKIHABARA GAMERS main store. There was Rei Ayanami cosplayer giving away posters per 6 cans purchase for the fans. The event was a huge success with EVA fans lining up, the posters and certain designs were sold out quickly.
The exhibition of the Asuka Langley Shikinami figure which is the prize for this 2009 campaign is going on at the 2nd floor of Kotobukiya Radio Kaikan. There will also be a special poster given for customers who purchase a 30can carton.
The distribution of Vol.2 of "EVA-EXTRA", the official free paper for "Evangelion: 2.0 You Can (Not) Advance" has started.